Purple Dot - Driver Coaching
Purple Dot - Driver Coaching
Purple Dot - Driver Coaching
Purple Dot - Driver Coaching
Purple Dot - Driver Coaching
Purple Dot - Driver Coaching
Purple Dot - Driver Coaching

Driver Development - Coaching

After 40 years of racing including 25 years as a professional, Tim Sugden has won hundreds of races and many championships around the world. Over the past fifteen years and especially now he relishes the opportunity to pass on his skills and experience with 1 to 1 coaching suitable for all levels of driver.

From the young karter, aiming at F1, to an enthusiastic amateur simply wishing to improve his track day driving, we can tailor make a tuition package to suit all.

Tim and all our instructors have been racing for many years and have earned a living from racing cars, they not only know how to drive but are very qualified to advise on every aspect of making a career in the sport.

Over the past 15 years of driver coaching we have worked with drivers in the following disciplines:

  • Blancpain GT
  • FBMW
  • FFord
  • F Renault
  • F3
  • GP3
  • GP2
  • LMES
  • Australian V8
  • GT Asia
  • VCN
  • WEC
  • WTCC
  • BTCC
  • WRS
  • Renault RSOl
  • Le Mans
  • Caterham
  • Audi TTCup
  • DTM
  • Clio
  • British GT
  • Palmer Audi
  • BRDC
  • BRDCF4
  • Porsche Carrera Cup
  • Ginetta Junior

In almost all the categories above our drivers have won races, and in many of the above our drivers have won the championship.

Using a track day at a circuit or an airfield circuit, lets look at what we can do specifically to improve your driving.

  • Initial discussion about your experience and background
  • Our instructor sits next to you and observes a few laps at 70%

From here we then start the process of improving your driving. Perhaps surprisingly the principles are very similar, whether you are aiming to further your career as a professional or just become a better track day driver the correct way to drive is pretty much the same for all.

Amazingly although there are subtle differences, the techniques are also the same for front and rear wheel drive, slicks or road tyres, paddle shift or H pattern.

We would use all the modern tools available to us, we can supply a V Box which can be fitted to most cars in a matter of minutes or we can use a Go Pro or similar.

If we are working with a single seater driver then obviously we have to rely far more on data and on board video plus of course watching out on the circuit.

However we have found the greatest gains are from 121 training sessions in a road car. Even though the driver may be planning to contest GP2 or GT2 , we firmly believe we get the best results by doing at least the first days in a relatively low powered road car.

There are several benefits to this;

  • The pace is slower and we can build gradually
  • Easy to communicate – no shouting or hand signals
  • Ability to talk calmly through a corner not just rapidly saying what was wrong at the last one. The driver is thinking about the next corner anyway!
  • The car is soft and slow. Mistakes are magnified
  • A race car or a high performance road car masks mistakes
  • Generally the cars are much more reliable
  • Always the cars are way cheaper!

The process through the day is for the instructor to only drive a few laps, the rest of the time they are a passenger, constantly observing, advising and generally encouraging.

From time to time the instructor would drive allowing the passenger to then observe. This is crucial, especially when lap times start to be taken. A driver can see the lap comparisons achieved within ten minutes in the same car on the same track. They know the time is genuine and most importantly they sat there and felt that lap time unfold.

At this point they really start to understand what style of driving creates a good lap time and once they understand that, it’s reasonably easy to re-create a good lap.

To use a cliché, they quickly learn “what good looks like” and feels like!


When the car is fitted with a V Box or a data logger we would use this information to illustrate in detail why one lap is better than another. Nowadays many race drivers and young karters understand their data telemetry, but we can make sure they clearly understand how good data relates to the way a good corner and lap feels.

For an inexperienced driver looking to improve our instructors can explain simply how initially confusing data traces relate to their driving, and with the use of on-board video they help clients perfect the correct driving technique and make significant improvements very quickly.

What gains would you expect?

Obviously is very difficult to say how much you will gain, in a day or a series of days. But with many years experience of literally thousands of drivers we would estimate an amateur driver to gain as much as 3 seconds per lap, often more

For an experienced driver or even a pro we have often seen gains up to one second, but without doubt we guarantee you will improve.